Get Game Ready With Northwestern's School Colors Only at Gameday Spirit!
When to Wear Purple
August 31 vs. Miami (OH)
October 5 vs. Indiana
October 19 vs. Wisconsin
November 30 vs. Illinois (at Wrigley)
When to Wear Black
September 14 vs. Eastern Illinois
November 16 vs. Ohio State (at Wrigley)
Northwestern Football
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DEAL OF THE GAME
2024 Northwestern Home Football Schedule
Chicago's Big 10 Team
Get ready to cheer on the Wildcats in style this 2024 football season with the latest Northwestern University gear, apparel, and accessories. As the official online store for Northwestern fans, Gameday Spirit offers an unmatched selection of Wildcats merchandise. Whether you're tailgating at Northwestern Medicine Field at Martin Stadium, watching from home, or showing your school spirit around town, we’ve got everything you need to display your purple pride.
Explore our collection of Northwestern University jerseys, hoodies, t-shirts, and hats from top brands like Under Armour, Horn Legend, Tommy Bahama, and more. Chicago's Big Ten Team!