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From ball caps and visors to knits and beanies, we've got the perfect accessory to show your Wildcat spirit!

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The Official Team Store of Northwestern Athletics

Gameday Spirit has officially arrived at Northwestern University! We have one brick-and-mortar store location right outside of campus in Evanston, Illinois but you can also find us in-venue at home Wildcat sporting events. Check out officially licensed apparel from Under Armour, Champion, Cutter & Buck, along with many other name brands. We also design and print our own officially licensed Wildcat gear at our production facility in Illinois! Our wide selection of apparel and gifts makes us the perfect place to shop for a Wildcat sporting event or to show your school spirit!

Shop our Wide Selection of Northwestern Wildcat Apparel

Our mission at Gameday Spirit is to provide fans with the latest Wildcat gear in a variety of styles and sizes. We’re constantly expanding our product selection to offer the widest selection of Northwestern Wildcat apparel and accessories for NU fans to choose from. We value and share our customer's passion for Northwestern Athletics, and offer product to support that passion! Want specific Northwestern Football apparel for tailgating outside of Ryan Field? We have it! Are you in need of new Northwestern Basketball merch to wear to a B1G basketball game at Welsh-Ryan Arena? We have you covered. Shop our variety of officially-licensed Northwestern gear for all your Wildcat sporting event needs!

Northwestern University Wildcat Gear

Check out our new Wildcat gear! If you are looking for specific NW gear, check out the listed categories below:

Wildcat Men's Gear
Wildcat Women's Gear
Wildcat Headwear
Wildcat Novelties
Wildcat Under Armour Apparel

Northwestern Wildcat Novelties and Collectibles

Show your Wildcat pride outside of sporting events with novelties or collectibles. Check out our selection of Northwestern merchandise to show your spirit from a variety of categories:

Auto Accessories
Banners & Flags
Home & Office
Tailgate Necessities
Keychains & Lanyards

Why purchase Wildcat products from Gameday Spirit?

As the Official Team Store of Northwestern Athletics, we’re proud to partner with the Northwestern Athletic Department to provide a second-to-none shopping experience for Wildcat fans. We’re a company that is proud to be a part of the Evanston community. Shop with us online or in-venue for all of your Northwestern Wildcat needs!